The original Urchin Bait from Hide Up: With its unique shape and distinctive action, the Coike took the international market by storm a few years ago. The Urchin Bait category has since become well-established and once again caused quite a stir, particularly at ICAST 2026.
The Hide Up Coike is available in various sizes and designs. It is made of an extremely durable elastomer. The central body is firm, while the fine tentacles are particularly soft. Even with the slightest movement—or even while sinking—the tentacles begin to vibrate vigorously, naturally mimicking prey—an irresistible lure for predatory fish. Over the past two years, the Coike has proven itself worldwide as an extremely effective lure for a wide variety of predatory fish species.






